WHAT WE DO
The Audience Intelligence Framework enables our clients to build a single view of the customer through the convergence of MarTech, AdTech, and Strategic data into a single customer profile.
HOW WE DO IT
The Infrastructure enables you to reach your audience more effectively than ever before. It’s the “on ramp” you need to have direct access to the advertising technology ecosystem. We create the design and specifications of your Audience Intelligence Platform (AIP), the data management platform your company needs to improve the quality of your customer data in-house and to interact with advertising technology ecosystem “out there.” We design and implement, providing an end-to-end solution.
We integrate the new infrastructure into your current systems – or build one from scratch, if necessary. With a customer data strategy, we aggregate your 1st party data. Data aggregation captures scattered data from multiple sources into a single new central repository to improve data quality and accessibility. Your data will be liberated from silos, audited, cleansed, and normalized to create better buying experiences for your customers.
Customer data enrichment increases the value of your data and involves augmenting, correcting, interpolating, and matching data. We enrich your data by creating a 3rd party data strategy that effectively augments your existing data. Data augmentation may include appending demographic, behavioral, geographical and transactional information. We have a proprietary technology that enables real time enrichment of customer data that we offer for 3rd party data sourcing and augmentation. We might recommend an alternative, if appropriate, based on what we assess to be the most effective solution for your situation. The result is that you’ll have data assets you didn’t have before.
Increasing consumption of your products and services is a primary benefit of leveraging data. Use cases include:
- increasing marketing return (ROI),
- audience acquisition and development,
- content personalization, and
- distribution optimization.
Enhance your strategic decision-making with advanced business intelligence and data visualization. Leverage advanced analytics, machine learning and predictive “what if” scenarios to:
- determine the impact of changes,
- improve pricing analyses,
- model new services, and
- create a 360° view of customer to bridge the linear/digital data gaps across content, brands and business units.
Maximize advertising revenue by utilizing both 1st and 3rd party data sets to deliver highly targeted audiences with less waste at a premium price point through:
- ad plan optimization,
- inventory optimization,
- pricing optimization and
- attribution tracking.
When you activate it, your data becomes currency. Activation puts your valuable data to work. We help you leverage the data assets you’ve built. This includes audience targeting, programmatic and private marketplaces, measurement, consumer insights and more. We have a proprietary technology platform that supports activations. We might recommend an alternative, if appropriate, based on what we assess to be the most effective solution for your situation.
Data Discovery and Acquisition
The Big Data ecosystem continues to expand – exponentially. New sources of data are being created and curated each and every day. We can assist your organization in understanding and navigating the complex market for “big data.” Our in-house data team is constantly searching for and vetting new sources and datasets. We have evaluated hundreds of 3rd party datasets and have compiled a prioritized directory of sources for attribute enrichment.
Predict Labs is the R&D division of Predict Consulting and differentiates us in the industry. Predict Labs enables us to quickly test scenarios for systems by creating prototypes. By doing a proof-of-concept for a client, we put quality assurance at the beginning, middle and end of our process. We
- eliminate guesswork.
- determine where best to focus and what to prioritize.
- troubleshoot potential problems before the Audience Intelligence Platform is built.
Predict Labs makes us nimble so we can provide the best solutions for our clients by responding to changes in the marketplace, in technology, and in your company – quickly and intelligently.
WHO WE ARE
Predict is the trusted adviser to some of the biggest brands. As a data driven consulting firm, our top consultants are the cornerstone of our ability to serve our clients. For this reason, we identify and invest in exceptional people and create an environment that fosters innovation and business breakthroughs leveraging data. Our consultants include technology company Founders, CEO’s, CTO’s and business process leaders. They join Predict to apply their talents to complex, important challenges and have the opportunity to build products that solve important business problems.
In addition to being the Founder of Predict, Ed founded SimplyEngage, a growing Software as a Service company that provides a single sign-on solution for franchised and multi-unit brands to execute data driven online marketing locally at scale. SimplyEngage was acquired by modomodo in 2014. Ed is currently on the board of directors of modomodo.
Ed is also the Co-Founder and Co-Director of The Kate Shea Foundation, a foundation dedicated to raising awareness and providing funds to select Leukemia research organizations and financial assistance to further the cultural and academic educations of youths as they strive to understand and accept global diversity as a reality.
In just five years, Chris successfully built the company into a national presence, raised equity and debt financing for the expansion and ultimately sold the company in 1999, Chris was a finalist for the Ernst & Young Entrepreneur of the Year in 1999, He remained the company’s CEO through 2001 when left to pursue other interests.
Since 2003 Chris has been involved as a partner, board member, or adviser to 10 highly varied businesses including Elizabeth Street Gallery, importing 18th and 19th Century European carved stone statuary, garden ornaments, and architectural elements, Rhino Mobile, a leading mobile advertising network, and the Entrepreneurs’ Organization. An active member for more than 15 years, he has served on the New York City chapter board including two years as President from 2005-2007 . He also served on EO’s Global Board, overseeing the organization’s 116 chapters across 42 countries.
Jeff founded Sparkway, New Jersey’s Leader for Custom Software Development in 2007. He previously served as CTO of 24/7 Real Media leading up to their sale to WPP for $650 million. As a VP and GM at Mirror Image he founded their Streaming Media division. He was VP of networking at DoubleClick and VP of Operations at JvNCNET (John von Neumann Center Network at Princeton), one of the original six backbone nodes of the Internet. He also held key management positions at KPMG and UPS and began his career as a software engineer at IBM. As Sparkway’s CEO, his deep industry experience is now widely applied toward helping clients succeed.
Predict has built a successful practice specializing in helping companies develop data driven strategies and activate big data opportunities.